Information For Sellers
At Sabre Real Estate, we understand your home is one of your biggest assets. That’s why we treat your home as if it
is our own and offer a range of innovative marketing ideas combined with proven negotiation techniques to achieve
the highest possible sales price. Below is a quick check list of things to consider.
Choosing the right strategy
As conditions in the marketplace are ever changing it is important to select a strategy suited to the market at the
time of selling. There are many factors that can influence pricing within the market such as interest rates,
property clearance rates, local and global economic factors, currency rates and so on. It is therefore critical that
when embarking on the sale campaign of a property that we tailor the process to suit both the Seller and market
conditions. It is best to carefully consider the selling method for your property based on the options below.
Private Treaty is by far the most common method of sale in Western Australia. A property for sale by
private treaty will usually be advertised quoting an “Asking Price”. The asking price is the starting
point for negotiations and provides interested parties with an indication of the price region that the
vendor is expecting to receive as the final selling price. A seller is not obliged to sell the property
merely because offers have reached the asking price. If you are interested in buying a property that is
for sale by Private Treaty you should place your offer directly with the selling agent who will in turn
advise you as to whether there are currently higher offers on the property.
The Auction process is filled with excitement and anticipation. It creates increased competition and
often outstanding prices for the seller. Generally entailing a high profile marketing campaign of four
to five weeks, the auction process generates a sense of urgency and call to action to any interested
A seller is expected to have their property widely available for buyers to inspect in the time leading
up to auction to ensure maximum activity come auction day. The seller has the right to negotiate on an
offer prior to auction day, can sell to the highest bidder over the reserve price on the day or
negotiate a private sale should the property be passed in.
Often when a property is passed in from the auction the agent will conduct private negotiations after
the auction with the person who placed the highest unsuccessful bid in an effort to achieve an
acceptable price to both the seller and the potential buyer. Therefore if you are interested in a
property it is important to be the highest bidder.
The successful auction bidder is required to sign a binding contract immediately after the auction and
to pay a deposit to the Sellers agent. The deposit is normally paid by bank draft or personal cheque.
Expressions of Interest
The decision to implement this method is based on the vendor wanting the opportunity to negotiate a
private sale whilst having the ability to promote the property with the increased competition and
urgency created by an auction. The ‘expressions of interest’ period can be fixed with a closing date,
whereby all written offers will be presented to the vendor, or as often is the case an open ended time
frame where the vendor can have the flexibility of negotiating on any offer presented at anytime.
Which method you choose will be based on your own preferences and the circumstances of the sale. But
your decision should also be influenced by the expert advice you receive from your agent on the
condition of the market and the suitability or otherwise of your property for either an auction or a
Marketing – The Four Ps
When selling a property, the most important of the Four P’s (Positioning, Promotion, Place and Price) is Price. It
takes years of experience to judge how best to set the asking price of a home in order to maximise the selling price
obtained. Regardless of the asking price, our commitment to you is to get the very best possible price that the
market will bear.
Other marketing issues to be agreed will include what tools should be used in terms of print advertising, online
advertising, signage, window displays and property supplements. Whatever the marketing mix chosen, it is critical
that your property is marketed in a professional manner and your Sabre consultant will ensure that is the case.
Another “P” not normally mentioned in the business manuals is “Presentation”. Sabre Real Estate will assist you on
how to present your home in the best possible light, including removal of some personal items, tidying up the garden
or even sprucing up the property with a coat of paint. General de-cluttering presents the property as a blank canvas
and can help potential buyers to see themselves living in the property.
Viewing and Negotiating
We will use our experience to ensure no stone is unturned in attracting prospective buyers to your property. Sabre
Real Estate will manage the process of arranging suitable viewings, be they private viewings only or public
viewings, and most importantly we will always be on site while the property is on view.
Once the property prompts interest from potential buyers negotiations can begin and offers will be invited. If more
than one party shows an interest counter bidding may occur at this stage. Sabre Real Estate will keep you informed
of all developments and continue to negotiate until we are confident that we have obtained he highest possible price
for your property.
Once you have accepted an offer, the property is deemed “under offer” and Sabre Real estate will accept a deposit on
your behalf and work closely with your buyers to ensure all conditions of the contract are met. We will liaise with
yours and the buyers settlement agent/solicitor. It normally takes about six weeks for the legal process of
title searches and finer details to be concluded and for the property to settle. Sabre Real Estate will stay with
you for this entire process, advising and interceding where appropriate.